You wouldn’t want to be wearing this if you got pulled over by the cops: Miller High Life is keeping its holiday “dive bar” tradition alive . . . with a new dive bar COLOGNE. (???)
It’s called Miller High Life Dive BAR-fume. They say it’s meant to capture the smell of “every familiar dive bar scent, from the satisfying crack of a freshly opened beer to the comforting savory taste of classic bar snacks.”
That includes notes of leather, cedarwood, patchouli, sea salt, and tobacco.
They’re selling a limited number of bottles through their website for $60 each, with three drops at noon Eastern today, tomorrow, and Friday.
They’ve been doing dive bar-related products for a few years now. They did a dive bar-scented bar light last December . . . dive bar-flavored ice cream the year before . . . and a dive bar-scented candle in 2021.
(Here’s a photo of the cologne.)